Debit Machines

 
  • Home
  • Dial-up
  • IP
  • Wireless
  • Testimonials
  • Quote
  • Blog
Should a business surcharge on debit? 06/16/2008
0 Comments
 

Merchant's ask me all time if they should surcharge and my usual answer is..."It depends."  For the most part I think is not widely accepted by the general public and you may risk turning a customer off by surcharging.  I understand that the only reason a merchant wants to surcharge is to be able to off set their own payment processing expenses, but I still think is is better to raise your prices on the front end then it is to try to compensate as your customers go through the check-out.  The customer doesn't understand that you are just trying to minimize your expenses so you can continue to stay in business, they see it as though you are charging them to pay and sometimes this can be a large enough turn-off that they may never return. In my opinion it is not worth the risk of losing returning customers. The only time I condoned this is when the merchant is in an extremely competitive market and they can not raise their front end prices on products and services without losing business to the competition so they must do it on the backend/check-out.

Add Comment
 

    Author

    If have something in particular you would like to know add and comment and I will add it to this merchant account blog.

    Archives

    April 2009
    March 2009
    November 2008
    October 2008
    June 2008

    Categories

    All
    Canada Payment Processing
    Canadian Merchant Accounts
    Chip Card Technology
    Chip Cards
    Credit Card Machine
    Credit Card Processing
    Debit Cards
    Debit Machine
    Debit Machines
    Debit Machines Canada
    Debit Processing
    Debit Terminal
    Debit Transactions
    Fraud
    Gift Card Marketing
    Gift Card Services
    Loyatly Card Marketing
    Merchant Account Limits
    Merchant Services
    Nurit 2085
    Smart Cards
    Surcharging
    Used Credit Card Machines
    Used Debit Machines

    RSS Feed